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Practical Marketing Info For Coaches

Attention Coaches! Are you tired from trading your precious time for money? Do you want to work less and earn more? Then this Free Marketing Training Blog gives you all the free (and very low cost) tools and little know techniques you need to master if you want to win some passive revenue with your coaching business.

Tuesday, November 01, 2005

Do You Have Operations Manuals?

A commonly-recommended book about business is The E-Myth Revisited by Michael Gerber. In that book, Gerber recommends creating "operations manuals" for every "job" you need to do in your business.

To understand the concept, think of a fast-food restaurant franchise. They have an "operations manual" for every important task. How long to fry the french fries. How long to reheat a hot apple pie. Even a specific procedure on cleaning up. By having a standard procedure - clearly written out in the operations manual - any teenage kid can come in, follow the instructions, and do just as good a job as anyone else. It helps to keep a high standard of quality, which won't go down even if people come and go.

To understand how operations manuals can make your business more efficient, read this great article here.